The TR7 design emerged victorious from the fracas; a front engined car that used many of the styling cues seen on the mid-engined ADO 21, after Harris Mann had been asked to sketch ideas for a new Triumph TR by managers at Longbridge. It was most definately a Triumph project although MG badged mock up models were made. This effectively left BL biggest sports car brand MG, with no new produt on the horizon this sealed their long term fate.