Our second release on the 8 Wheel Flatbed Lorry is decorated with
another famous name Chivers Jams from the village of Histon in
Cambridgeshire. The Chivers brand with its slogans From Orchard to Home
and The Orchard Factory survived even after takeovers and mergers
culminating in its absorption by American company Premier Foods.
However, in 2004 after 120 years, Premier decided to drop the name,
rebranding its products under the Hartleys name. Our 1:76 scale flatbed
lorry, registered LER 760, is predominantly turquoise with brown planked
out flatbed floor and white lettering, including one of their famous
slogans and the Royal Crest on the cab doors, indicating their Royal
patronage. The later Atkinson logo appears on the radiator grille
without The Knights of the Road and Chivers Jams is printed about the
front windscreen.